In today’s world, the businesses are looking for effective ways to rank their websites high in the search engine result pages (SERPs). Use of proper keywords and phrases is very important for SEO, but keyword stuffing will make the entire content irrelevant. A long-tail keyword is a long phrase that consists of at least 3 to 5 relevant words which makes the search easier than the short ones. For example, if you are looking for a web design company, then a long tail keyword like web design company in Toronto will provide you with the list of some reputable companies of the area. These keywords are more descriptive than the short ones and deliver more targeted traffic. However, they are less popular as they have less search volume and less competition for ranking.
- Less competition – Long tailed keywords will provide with the most relevant result in the SERPs. By identifying right keywords for your SEO business, you will face less competition with your opponents. This ensures higher ranking of your website in the search results resulting in more visitors clicking your webpage.
- Boost ranking for all pages – If a user types “how to find a good SEO company in Toronto”, then the person will get result that matches with the query. If the webpages are optimized for “SEO experts in Toronto,” then the website will rank higher in the SERPs than a page optimized only for “SEO experts.” Thus, long tailed keywords help improve the ranking of all webpages.
- Better conversion rate – Long tail keywords are important for Search Engine Optimization when you want to drive more visitors to your website with the hope of making them your future customers. Long tailed keywords will drive more traffic to your website, which in turn, will lead to better conversion rate.
The success of SEO lies in offering high quality content to the visitors and answering their queries in a systematic way. Choosing the right words to create long tail keywords will reap rich dividends for your business in the long run. This way, you will be able to generate quality leads for your online business and chart your path to success.
About the Author:
This article is written by Mandeep Saran. He is the founder of SEO-Service.ca, an Edmonton Small Business SEO and web design firm specializing in a complete web marketing solution.