Importance of Long Tail Keywords for SEO


In today’s world, the businesses are looking for effective ways to rank their websites high in the search engine result pages (SERPs). Use of proper keywords and phrases is very important for SEO, but keyword stuffing will make the entire content irrelevant. A long-tail keyword is a long phrase that consists of at least 3 to 5 relevant words which makes the search easier than the short ones. For example, if you are looking for a web design company, then a long tail keyword like web design company in Toronto will provide you with the list of some reputable companies of the area. These keywords are more descriptive than the short ones and deliver more targeted traffic. However, they are less popular as they have less search volume and less competition for ranking.

  • Less competition – Long tailed keywords will provide with the most relevant result in the SERPs. By identifying right keywords for your SEO business, you will face less competition with your opponents. This ensures higher ranking of your website in the search results resulting in more visitors clicking your webpage.
  • Boost ranking for all pages – If a user types “how to find a good SEO company in Toronto”, then the person will get result that matches with the query. If the webpages are optimized for “SEO experts in Toronto,” then the website will rank higher in the SERPs than a page optimized only for “SEO experts.” Thus, long tailed keywords help improve the ranking of all webpages.
  • Better conversion rate Long tail keywords are important for Search Engine Optimization when you want to drive more visitors to your website with the hope of making them your future customers. Long tailed keywords will drive more traffic to your website, which in turn, will lead to better conversion rate.

The success of SEO lies in offering high quality content to the visitors and answering their queries in a systematic way. Choosing the right words to create long tail keywords will reap rich dividends for your business in the long run. This way, you will be able to generate quality leads for your online business and chart your path to success.

About the Author:

This article is written by Mandeep Saran. He is the founder of, an Edmonton Small Business SEO and web design firm specializing in a complete web marketing solution.

Put your Marketing Budget to Good Use!

SEO? What is SEO? Is SEO really important for my business?

These are a few common questions that arise in the minds of business owners, irrespective of their size. Though all businesses have a marketing budget, what needs to be pondered about is how much of that budget is being spent towards online marketing of which SEO is an integral part. The importance of online presence needs to be well understood, because of more and more people are resorting to the web for all their requirements. For a business to succeed, it has become imminent for it to have a very strong online presence so that it can reach out to its target audiences and reinforce its position as a brand combating competition.

Big or small – businesses resort to familiar platforms like print, radio and TV to spread a word about their products and services. However, it is time that every business takes serious note of SEO and the impact that it can have on the business. This does not undermine the importance or effectiveness of traditional modes of advertising, but with changing times it is for all businesses to embrace SEO and step up their marketing efforts in that direction. Let us answer the questions one at a time!


SEO? What is SEO?

SEO or Search Engine Optimization is a set of techniques and tactics that help businesses/websites to rank higher up in search engine results and give a better user experience to its niche. This is an important part of internet marketing services.

Why SEO? Is SEO really important for my business?

As a matter of fact, big well known brands are all names to easily reckon with. People identify easily with these names but if you are a small or medium sized business, users are less likely to remember your brand name. When they search the net, all they may remember is the product or service that you are offering and will search for those terms instead of your brand. If you divert a portion of your marketing budget to internet marketing services like SEO then in all likelihood, the chances of your brand showing up in top results goes up. Studies suggest that users are quick to visit the top few sites that come up in search results. This is what makes it important for you to invest in SEO.

Potent Power of Integrated Marketing

By integrated marketing, we mean an optimum combination of all marketing and promotional tools that shall yield best results for your business leading to increased sales and revenue. Integrated marketing refers to a combination of channels like TV, radio, print, social media, website design, optimization of websites, link building, other SEO techniques etc. that connects you to your audiences at different levels that help build a brand image and allows it to be recognized. Also more the channels, more is the information about your product or service that you can share.

SEO techniques are many – broadly classified into onpage and offpage. Once you have understood the power of SEO, you need to allocate your advertising budget so that you can connect and communicate more effectively with your audiences.

A Beginner’s Guide to SEO

Welcome to the world of SEO! As a newcomer, there are zillion things about SEO (Search Engine Optimization) that you need to master over a period of time. But that should not sound scary! You have to start somewhere and here in this blog we talk about some basic stuff that you need to understand and implement as a beginner as well as a pro. Here we list out how you can make a successful first crack at Search Engine Optimization!


SEO focus is User Experience

As a beginner you need to understand that though SEO’s popularly focuses on improve rankings and achieve higher ones, the prime spotlight of SEO is on improving user experience. Everything that improves user experience will automatically give you positive SEO results. You need to deliver what the user wants and cater relevantly. You will need to optimize your content so that you give your users exactly what they want. HTML sitemaps, easy and effective navigation, identifying and using appropriate keywords and phrases and other such optimization techniques help create a better user experience.

Importance of Links

Major search engines like Google have been updating their algorithms time and again that have raised a question mark about links. But as a beginner you need to know that no matter what, links will continue to play a crucial role in SEO. Good quality inbound links or backlinks can still work wonders for websites. Focus on NAP (Name, Address, Phone Number), citations, trustworthiness, content, etc. may impact the importance of links, but temporarily. Backlinks will continue to play a significant role in the long run. However, you need to keep in mind the quality of links. Bad links can as much affect a website adversely and get penalized!

Importance of Title Tags

First you need to understand what title tags are. Title tags are HTML constituents of a website that search engines consider when they choose to index a particular page of a website. It describes in brief the contents of the page. This makes it crucial to include your primary and secondary keywords, brand or name of business in the title tag but at the same time remember not to stuff it with keywords unnecessarily. It is best restricted to 60 characters.

Remember that Content is King

Content is paramount! This fact has been beaten to death about but needs to be reiterated over and over again. What you put in your website in terms of images or text all amounts to content and you have to focus on quality rather than quantity which is well optimized. SEO is greatly dependent on content and you have to get it right. Nothing can work as good as impressive useful content.

SEO is an important part of your online presence. These are a few basic things that you have to bear in mind to reinforce your web presence and you will be doing your website a world of good!

About the Author: This article is written by Kevin Harris on behalf of Fox Web Creations, an expert in SEO Kansas City, web design, graphic design and web development services.

Toronto SEO Expert Increases Your Revenue By Up to 200%

The advent of technology nowadays has opened up an array of opportunities for different people. It is now even being used as a platform for business ventures. This can be readily seen by the burgeoning number of online businesses and the many ways one can buy, sell, and pay for online purchases today.

It’s easy to see why many businessmen and entrepreneurs are now taking their businesses online. The Internet reaches millions of people around the world. As a consequence, a businessman marketing his services or products online is more likely to reach a higher number of his target market and thus generate higher revenue.

This feature that makes the Internet effective as a marketing tool, however, is also subject to the limitations inherent in it. In order to market your product or service effectively, it is essential that your target audience will see your web site. However, because of the millions of information fed online every day, your web site may not be visible to your target buyers, especially if it does not appear on the first page of the search results list.

This problem, while complex, can be addressed by employing the right Toronto SEO experts. The following lists the ways that SEO experts in Toronto can help you increase your revenue by as much as 200%:

Generate Leads through Site Ranking

To get people to visit your web site, the goal is to get your target consumer interested enough to click and check out what you are offering. And this entails more than just engaging taglines or captivating articles. Before prospective buyers can even think about checking your site, they first have to be aware of its existence.

Toronto SEO experts understand this and will help get your site a higher rank in the organic search results. The higher a site is ranked, the earlier it appears in the results list and the greater the likelihood that it will be seen and checked out by potential buyers.

Create Greater Web Presence through Social Media Exposure

Social media is undoubtedly the dominant venue for online interaction today. If your products and services are marketed in popular sites such as Facebook, Twitter, and LinkedIn, it increases the likelihood of traffic to your site.

SEO experts in Toronto have access to social media sites and are trained in strategic placements of different marketing tools to ensure traffic to your site.

Provide Quality and Relevant Content

The services of Toronto SEO experts include providing quality content for your site. Your website’s content must be designed to attract visitors. Having your site appear on the first page of a search engine’s results list is the first step to obtaining awareness for your site, but once you’ve reeled in the potential buyer’s interest, it is important to keep it.

This is where content quality becomes important. Your site’s content must be informative enough to apprise people of what you’re offering yet engaging enough not to diminish their interest.

Promote Awareness in the Right Type of Buyers

There is plenty of activity online, and in the area of search engines, different people usually search for different topics at the same time. This is why, as an online marketer, it is important to find your niche.

SEO experts in Toronto will not only help you create a website based on the niche for your products and services, they will also tailor optimization in such a way as to target those consumers who are likely to purchase your offerings. This optimization is based on specific keywords that targeted consumers may search for. This ensures that your site doesn’t generate useless traffic.

The number one goal in search optimization, which Toronto SEO experts work hard at, is to generate as much relevant traffic to your site as possible. The greater the traffic, the greater the chance for substantial profits. By hiring the right SEO experts, a 200% increase in revenue is entirely within your reach.